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How to use ChatGPT for email: Marketers share experiences, advice

The idea of AI email copywriter has been discussed from the day ChatGPT was launched. Hardly surprising, because email has been one of the most powerful marketing channels. If you ask for ChatGPT tips to random people, they’ll probably tell you not to worry. After all, how can an intelligent computing system go wrong? However,
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How to Use Customer Voice and Reviews to Increase Sales

Visit the website of some well-known SaaS (typically B2B). Or, go to Amazon and search “organic honey” (typically B2C). In both cases, you’ll see a huge number of reviews come up without you asking for it. That’s the power of the customer’s voice. It doesn’t matter whether you’re into B2B marketing or B2C marketing; customer’s
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Email Marketing for Events: The Core Tactics to Master

Events are part of the marketing plan of many businesses. Usually aiming to build a customer base and promote brand awareness, events are among the oldest tools in a marketer’s toolbox. Of course, the pandemic stumped in-person events. However, marketers found ways to promote their brands with online events. Online events proved so convenient that
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