Interactive Guide
8 categories explained · Calculator included

Email Verification Results Guide

What your verification results
actually mean

You uploaded your list. The email verification service returned your results: “94% valid.” You sent to all of them. Then your open rate stayed flat. Your bounce rate spiked three days later. Your ESP bill (ActiveCampaign, Mailchimp, HubSpot, Klaviyo — whatever you use) didn’t drop.
The problem isn’t your content. It’s what’s hiding inside “valid.” This guide breaks down every category in your verification results — what it means, why it matters, and exactly what to do about it.
Just need the short version?
Send to: emails marked safe_to_send: true in your QEV results
Real person, real inbox, actively used. These are your money contacts.
Review: catch-all and role-based addresses
Technically deliverable but risky, since it may not reach a real person. Separate into a different group, or skip entirely for outbound and marketing sequences.
Remove: invalid, disposable
Will bounce, damage your sender reputation (the trustworthiness score that Gmail, Outlook, and Yahoo assign to your domain), or both. Never send to these.
That’s it. For the full explanation of why each category behaves differently, keep reading.
The 8 Categories

What every verification result actually means

Safe to Send
Real person, real inbox, actively used
What it means

The email address belongs to a real person at a real domain. The mailbox exists, accepts email, and is actively in use. This is your highest-quality segment.

How common

55–76% of a typical list. Across QEV’s verification systems, SafeToSend rates range from 67% to 79% depending on list source and quality.

What happens when you send

Fewer than 0.5% of emails bounce back as undeliverable. Normal opens, clicks, and replies from real people. These addresses behave exactly as you’d expect.

What to do

Send confidently. This is your core sending segment.

How QEV flags it
result: "valid"
safe_to_send: "true"
Catch-All / Accept-All
Server accepts all email — even fake
What it means

The company’s email system is configured to accept email sent to any address at their domain — whether it exists or not. You could email completely-made-up-name@theirdomain.com and it would go through — but nobody would read it because that person doesn’t exist.

How common

5–20% of lists, depending on source. B2B lists from prospecting tools like Apollo or ZoomInfo skew higher. Across QEV’s bulk verification systems, accept-all rates average 14–15%.

What happens when you send

Deliverability ranges from 40–85% (based on EmailAddress.ai data across 200M+ records). Catch-all addresses are 27x more likely to bounce than standard addresses (Prospeo data). Many bounces arrive 72+ hours later — delayed bounces that hit after your campaign looks “clean.”

What to do

Never mix with safe-to-send. Skip for outbound and marketing sends, or separate into small, carefully paced batches. Skipping 15% of your list feels like waste — you paid for those leads. But sending costs more: one domain getting flagged as untrustworthy by Gmail and Outlook means $200+ to set up and warm a replacement (gradually building sending reputation over weeks) — plus weeks of zero outbound email while you wait. Verification costs $0.006/email.

How QEV flags it
result: "valid"
accept_all: "true"
safe_to_send: "false"
Full catch-all guide →
Role-Based
Shared inbox — info@, admin@, sales@
What it means

Addresses like info@, admin@, sales@, support@. These go to a shared inbox or distribution list — no individual owner. Nobody “monitors” info@ the way they monitor their personal inbox.

How common

3–8% of B2B lists (typical estimate).

What happens when you send

These addresses bounce 2–3x more than emails to a real person’s inbox. Almost nobody opens marketing emails from them. Spam complaints are higher because multiple people access the inbox — anyone can flag your message. Most ESPs like VerticalResponse and Higher Logic auto-reject role addresses on upload.

What to do

Remove from marketing and outbound email. Keep for transactional messages (order confirmations, support tickets) only.

How QEV flags it
result: "valid"
role: "true"
safe_to_send: "false"
Full role-based guide →
Disposable
Self-destructs within hours or days
What it means

Temporary addresses from services like Guerrilla Mail, Temp Mail, or Mailinator. Created to avoid giving a real email, and they self-destruct within hours or days.

How common

0.5-5% of lists, depending on source. QEV’s real-time Single API sees a consistent 1% disposable rate. That’s roughly 3-4x higher than bulk uploads, indicating more fraud attempts at the point of signup.

What happens when you send

100% hard bounce within days. The address simply stops existing.

What to do

Remove immediately. Never send. More importantly: catch them at signup with real-time API verification so they never enter your database.

How QEV flags it
result: "invalid"
disposable: "true"
safe_to_send: "false"
Full disposable guide →
Free Provider
Gmail, Yahoo, Outlook — not business domain
What it means

A real person using a free email provider (Gmail, Yahoo, Outlook, etc.) instead of a business domain. The address itself is valid — but for B2B purposes, it may indicate a personal account rather than a business contact.

How common

10–20% of B2B lists. Higher for inbound and self-serve signups. QEV data shows free email providers account for 52–74% of all verifications, though B2B-specific lists are much lower.

What happens when you send

Low bounce risk. Open and click rates vary. Gmail’s spam filtering is the strictest — low Gmail engagement affects all your sends disproportionately (industry-wide pattern).

What to do

Keep, but send to them separately from your main list. For B2B outreach: flag as possibly wrong contact. For inbound marketing: perfectly fine to send to.

How QEV flags it
result: "valid"
free: "true"
safe_to_send: "true"
Invalid
Doesn’t exist — bad domain, typo, closed
What it means

The email address does not exist. The domain may be wrong, the mailbox may have been closed, or it’s a typo. The mail server has confirmed: this address cannot receive email.

How common

5–9% of lists depending on source and age. QEV data shows invalid rates of 5–10% across systems. Sourced data is worse: intent data 3–5%, LinkedIn extractors 5–8%, scraped 12–20%, purchased lists 15–30% (practitioner data).

What happens when you send

100% hard bounce. Immediate. If more than 2% bounce back as undeliverable, Gmail and Outlook flag your domain — your future emails start landing in spam instead of the inbox — your emails go to spam instead of the inbox.

What to do

Remove. Never retry. Check QEV’s did_you_mean field for typo corrections; misspelled, popular free email service addresses (e.g. Gmail, Yahoo etc.) can be recovered.

How QEV flags it
result: "invalid"
safe_to_send: "false"
did_you_mean: "anything@theirdomain.com" (when applicable)
Did You Mean?
Typo detected — suggested correction available
What it means

The email address appears to contain a typo in the domain name — for example, mary@gnail.com instead of mary@gmail.com. QEV flags the address as invalid but also suggests the corrected version, giving you a chance to recover a real contact.

How common

1–3% of lists, depending on how addresses were collected. Form submissions without real-time validation tend to have higher typo rates.

What happens when you send

Hard bounce, mostly. The misspelled domain either doesn’t exist or routes to the wrong server. The email will never reach the intended recipient.

What to do

Review the suggestion and correct. If QEV’s did_you_mean field suggests a correction, update the address in your list. This recovers a real contact that would otherwise be lost as invalid.

How QEV flags it
result: "invalid"
safe_to_send: "false"
did_you_mean: "mary@gmail.com"
Unknown
Server didn’t respond — can’t confirm
What it means

The mail server didn’t respond during verification. This could be a temporary server issue, the server was temporarily busy, or it uses a system that delays responses to filter out spam bots. The address might be valid — we just can’t confirm it right now.

How common

2–8% of results. QEV data shows unknown rates of 1.6–8.7% across different verification systems.

What happens when you send

Unpredictable. Could deliver fine, could bounce.

What to do

Retry later. If still unknown after 2 attempts, treat as risky. Do not include in your primary sending segment.

How QEV flags it
result: "unknown"
safe_to_send: "false"

How many of each category are hiding in YOUR list?
Upload 3,000 emails free and find out.

Check My List Free →

Managing Multiple Client Lists?

If you’re an agency verifying lists for multiple clients:

  • Verify each client list separately for accurate per-client reporting
  • Share this guide with clients to explain their verification results
  • Use QEV’s verification results summary for client reporting
  • Volume pricing available for 50K+ verifications/month
The Hidden Metrics Problem

Why your campaign metrics are wrong

QEV categorizes every email on your list. But most people download the file labeled “Valid” and send to every address in it, including the risky ones. Catch-all and role addresses get included. Your metrics include them in your total “delivered” count.

What your dashboard shows
Emails sent47,000
Opens10,340
Open rate22%
Remove catch-all + role from the total
Real addresses33,350
Opens10,340
Real open rate31%

Your content isn’t underperforming. Your list composition is the problem. Numbers are illustrative — your breakdown will vary.

List Composition Calculator

What’s hiding in your list?

⚠ These percentages reflect typical patterns across QEV’s 30B+ verifications — but your actual breakdown depends on your industry, data sources, and list age.

Upload YOUR list to see your REAL breakdown — not estimates, your actual numbers.

Not estimates — your actual data.

Upload Free — 3,000 Verifications →
Cost Comparison

What verification costs vs what you’re wasting

Your estimated ESP waste
$100/mo
Paying for catch-all + invalid contacts every month, forever
Verification cost (one time)
$200
50,000 emails at $0.004/each. Pays for itself in month one.
Already a QEV user?

How to use your verification results

01

Download “Safe to Send”

Load this file into your ESP or email sending tool. These are your money contacts.

02

Review “Risky”

Catch-all and role addresses. Separate into a different group, or skip entirely for outbound and marketing sequences. Your call.

03

Suppress “Remove”

Invalid, disposable. Add to your permanent suppression list (a “never email again” list in your ESP).

04

Re-verify regularly

Email lists go stale. Roughly 2-3% of addresses stop working every month as people change jobs, close accounts, and addresses stop working. Re-verify every 60-90 days to stay clean.

Beyond Verification

A clean list alone won’t get you to the inbox

Verification handles your list. But reaching the inbox depends on three things working together: a clean list (what you just did), a trusted sender (email authentication), and a healthy domain (reputation & blacklist status). QEV provides free tools to check all three.

See what’s hiding in your list.

First 3,000 free. No credit card. 2 minutes.

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