As an exciting Black Friday shopping weekend approaches, consumers are ready to be the first in line to grab fantastic bargains. Business owners who launch a Black Friday email marketing campaign are in a prime position to cater to passionate spenders looking for great deals. The National Retail Federation reported that 174 million shoppers took advantage Read More
7 Best email practices to reach recipients’ inboxes
The term “email deliverability” is a number that tells you how many emails that you send out to your subscribers actually make it into their inboxes. This figure is usually expressed as a percentage. For instance, 67% deliverability means 67 out of every 100 emails you sent were delivered. An email intelligence report published in 2012 by Read More
Role addresses and how they impact email deliverability
The success of any email marketing program largely depends on its email deliverability. Why? Because how will people respond to your campaigns if they don’t receive them in the first place? Email deliverability is of critical importance because you get to ensure that you send your emails to people who signed up for them. For Read More
Top 8 email blacklists
If you are a marketer, falling into an email blacklist could be one of your worst nightmares. Being blacklisted negatively impacts your marketing efforts and can take quite some time and efforts to come out of. Many organizations, ISPs and networks maintain and share blacklists. As explained in our earlier post, different organizations may use Read More
6 Services to improve your email marketing ROI
Email can be a lucrative source of leads as long as your email funnel is operating at full efficiency. No matter how profitable your email marketing presently is, some special email services can help increase the ROI of your email campaigns. Whether you’re sending emails to highly engaged subscribers or whether you’re trying to re-engage an Read More
Email blacklist basics
As the reach of email marketing grows, marketers need to attend to a growing list of challenges. And one of them is staying on the right side of regulations and stay clear of what can be classified as malpractice. For instance, it’s important to know how to prevent your emails going into spam folder of recipients. Read More
Top 8 email testing tools
With email marketing remaining a top marketing channel, email testing tools too are gaining ground and that’s why it’s important you make a systematic comparison of email testing tools. Email marketing first requires your emails reach the inbox of the recipients. But how can know what your email looks like when it reaches the recipient? Read More
12 Tips to prevent emails from going to spam folder
Email marketing is one of the most effective tactics that you can use to spread a message or sell and promote your business or cause. However, it does not work if the emails fall into the spam folder and are never seen. Cruising past the spam filters that control the flow of emails is key Read More
Email campaign pre-send checklist for successful email marketing
Once you hit ‘Send ‘ it’s not possible to correct any errors in an email, so a detailed email campaign pre-send checklist is your best bet. But to understand the importance of an email campaign checklist, let’s first look at the power of email marketing and communication. Almost four billion people in the world have internet access, Read More
What is Call To Action and how to write a great CTA
In your digital marketing campaigns, your Call To Action plays a major role, especially in conversions. It can turn visitors into prospects, prospects into qualified leads and qualified leads into customers. Writing a great Call To Action is bit like writing a great email subject line – both are short and yet are key to Read More