BIMI is a new email authentication standard that improves security while increasing brand visibility and engagement. Many emails flood your inbox, but not all of them deserve the same trust. This is where BIMI, or Brand Indicators for Message Identification, comes in. With BIMI, legitimate senders get an extra layer of trust and a noticeable Read More

Now that the Black Friday / Cyber Monday offers have ended, it’s important to begin an extremely important exercise: post-purchase emails. A strong post-purchase email sequence, powered by email automation, is essential for customer retention and satisfaction.  Different types of post-purchase emails engage buyers differently. They subtly reassure your buyers about their decision to choose Read More

Although email marketing continues to deliver a high ROI, a high email bounce rate can severely impact the success of your campaigns. Tighter compliance standards and heightened customer expectations are forcing marketers to constantly think about ways to reduce email bounce rates. When your emails don’t reach their intended recipients, your marketing efforts—and budget—go to Read More

Selling online courses is one of the biggest opportunities open to everyone today. Great content is essential to make a course successful. However, that’s not all. You’ll also need to know how to sell online courses. In order to promote their courses, successful course creators rely on email marketing. It’s easy to see why: email Read More

Every marketer wants to achieve a high email marketing ROI. However, the business world is getting increasingly sophisticated and email marketing is no exception. Which means that a great ROI is absolutely realistic and achievable. Of course, it won’t come without a bit of elbow grease. Several aspects contribute to achieving amazing results for your Read More

Poor email deliverability means all the resources you invested in your emails go down the drain. And you lose potential revenue, because your marketing emails didn’t reach the right people.  We know how frustrating it is when your emails don’t land in the inbox. Because your audience won’t see them if they aren’t in the Read More

Abandoned cart emails is a low-cost marketing strategy to recover lost sales. They are a type of sales emails that aim to bring back shoppers who had ditched their shopping cart and walked out without making a purchase. It’s easy to see that shopping cart abandonment causes some loss of revenue to businesses. But how Read More

If you’re reading this, chances are you’ve had some trouble with the Spamhaus anti-spam blocklist. Maybe you’ve already been blocklisted. Or maybe you have a feeling you’ll be blocklisted soon.  The answer to ‘how do I fix Spamhaus blocklist and get removed’ depends on what brought you to the list in the first place. (If Read More

Before we discuss what is Spamhaus and what it does, let’s talk about spam mail first. If someone asks you what’s the approximate percentage of spam mails out of the total incoming emails the US, Europe, what’d be your best guess? 40%? 50%? More? Less? In North America, Europe and Australasia, 90% of the incoming Read More

Following their original announcements for bulk email senders, both Gmail and Yahoo have come up with some updates. These updates, made public in the last week of December, are mostly in the form of clarifications. They impose no fresh conditions, thankfully, but they do provide an insight into how these tech giants are committed to Read More