Every marketer wants to achieve a high email marketing ROI. However, the business world is getting increasingly sophisticated and email marketing is no exception. Which means that a great ROI is absolutely realistic and achievable. Of course, it won’t come without a bit of elbow grease. Several aspects contribute to achieving amazing results for your Read More

Poor email deliverability means all the resources you invested in your emails go down the drain. And you lose potential revenue, because your marketing emails didn’t reach the right people.  We know how frustrating it is when your emails don’t land in the inbox. Because your audience won’t see them if they aren’t in the Read More

According to Statista, 69.99% of potential sales is lost due to shoppers abandoning their carts before completing a purchase. That’s a massive revenue leak. Thankfully, businesses that implement effective cart recovery email strategy can recover a significant portion of these lost orders. Abandoned cart emails are a proven way to re-engage shoppers and drive conversions. Read More

If you’re reading this, chances are you’ve had some trouble with the Spamhaus anti-spam blocklist. Maybe you’ve already been blocklisted. Or maybe you have a feeling you’ll be blocklisted soon.  The answer to ‘how do I fix Spamhaus blocklist and get removed’ depends on what brought you to the list in the first place. (If Read More

Before we discuss what is Spamhaus and what it does, let’s talk about spam mail first. If someone asks you what’s the approximate percentage of spam mails out of the total incoming emails the US, Europe, what’d be your best guess? 40%? 50%? More? Less? In North America, Europe and Australasia, 90% of the incoming Read More

Following their original announcements for bulk email senders, both Gmail and Yahoo have come up with some updates. These updates, made public in the last week of December, are mostly in the form of clarifications. They impose no fresh conditions, thankfully, but they do provide an insight into how these tech giants are committed to Read More

Want a peek at the top holiday retail sales statistics? Guess what, you’re not alone! As Christmas nears, it’s only natural that marketers like you double check the shopping trends data. Because that way, you can make sure you have the right holiday marketing strategy in place. The article below has collected data on US Read More

Gmail and Yahoo recently announced new requirements for bulk email senders. These requirements will make identity verification mandatory, unsubscription swifter, and spam prevention even more effective. As a result, it will improve email experience by making it more secure and relevant. Find out how it impacts you and what you need to do about these Read More

Email opening lines are the very first sentences your reader sees after opening your message – usually the first three or four lines. They play a crucial role in determining whether your email campaign succeeds. A strong opening line can hook your audience instantly, while a weak one risks losing their attention before they’ve even Read More

Apple’s Link Tracking Protection (LTP) is part of the many recent updates related to privacy, link tracking, and private browsing. Marketers have been discussing iOS 17 changes and its implications, because it limits the extent to which you could track links. Links, emails, and ads accessed through an Apple device shall not provide you the same Read More