A little more analysis, a little more insight… Exploring email marketing better

Revised Email Marketing Strategy: 10 Marketers Share Insights

How do you know you need to revise your email marketing strategy? Simple – just review your email marketing goals for 2023. Which ones did you achieve? And which ones did you miss, as you crossed the half-year line in June? What inevitably follows is an audit: Did we start with the correct email marketing Read More


Email Marketing Goals 2023: Half-Year Survey

In the last week of June 2023, we invited marketers and founders to tell us about the email marketing goals they had achieved and missed. We asked them three questions and a total of 73 people responded – nearly everyone answered all three.  The objective was to study how they had fared with their email Read More


How to Use ChatGPT for Email: Marketers Share Experiences, Advice

The idea of AI email copywriter has been discussed from the day ChatGPT was launched. Hardly surprising, because email has been one of the most powerful marketing channels. If you ask for ChatGPT tips to random people, they’ll probably tell you not to worry. After all, how can an intelligent computing system go wrong? However, Read More


How to Use Customer Voice and Reviews to Increase Sales

Visit the website of some well-known SaaS (typically B2B). Or, go to Amazon and search “organic honey” (typically B2C). In both cases, you’ll see a huge number of reviews come up without you asking for it. That’s the power of the customer’s voice. It doesn’t matter whether you’re into B2B marketing or B2C marketing; customer’s Read More


Email Marketing for Events: The Core Tactics to Master

Events are part of the marketing plan of many businesses. Usually aiming to build a customer base and promote brand awareness, events are among the oldest tools in a marketer’s toolbox. Of course, the pandemic stumped in-person events. However, marketers found ways to promote their brands with online events. Online events proved so convenient that Read More


Slash Email Bounce, Improve Campaign ROI Using EasySendy Integration

The recent integration between EasySendy, the email marketing software for small businesses, and QuickEmailVerification, one of the top email verifiers, will offer businesses a comprehensive email marketing solution. The integration allows marketers to seamlessly send email campaigns after easily and accurately verifying their email lists. About email bounces Emails that are returned undelivered are called Read More


How to Write Sales Emails That Convert

“I could have converted the prospect – if only I had written a more effective sales email!” is perhaps one of the key regrets of your sales teams. MailChimp’s 2022 statistics say only about 21% of emails are opened. That means nearly 4 out of every 5 of your recipients do not open your emails. Read More


14 Email Marketing Tips From Marketers That Get Results

For all the email marketing tips available on the internet, did you notice that tips from experienced marketers aren’t that commonly available?  We don’t come across too much content where marketers share email marketing lessons they have themselves learned. Wouldn’t it be great if we could get all those lessons in one place? Wouldn’t it Read More


19 Proven ways to improve email engagement (with examples)

Your email marketing will produce better results once you figure out how to improve email engagement. You know email marketing ROI is huge, right? But if your own campaigns don’t produce any neat results, you’re not alone. Your recipients receive a large number of emails daily. The challenge is to make your message stand out Read More


5 Insights to increase email campaign ROI

What are the ways to interact with clients? Social media, email marketing, push notifications, and many more. Among this, email marketing is still one of the most profitable. Email marketing ROI varies from research to research. Usually, you may see it ranges from $36 to $42. But what exactly is ROI? Return on investment, more Read More