A little more analysis, a little more insight… Exploring email marketing better

5 Tips to write follow-up emails that get results

Why is it important to send follow-up emails? It’s estimated that there are roughly 245 billion emails sent and received each day. When you pair that with the fact that there are only about 4 billion email users total, it paints a pretty clear picture: we all get a ton of emails. Your email, no Read More


8 Game-changing email marketing tips for the real estate industry

Email marketing for the real estate industry needs a massive overhaul. Why is that so? As per the email marketing benchmarks by MailChimp, the real estate industry is one of the top three industries that have the highest abuse rate, 0.015%. The real estate industry has witnessed growth. By April 2019, around 673,000 houses were Read More


How to use email marketing effectively for ecommerce brands

With digital literacy being at its peak, customer expectations from eCommerce brands have taken a significant turn in the last few years.  Today, every e-retailer needs to demonstrate their bond with the customer continually. Failing to do so would make the customer forget all about you and your product.  In such a scenario, email marketing Read More


Most effective email marketing practices for lead nurturing

Marketers that use email marketing for lead nurturing are a great deal more successful in converting leads into paying customers. With nurturing, you can gradually groom and prepare prospects to view your brand positively. It helps you engage with your prospects and stay in touch meaningfully. That means when the prospect is ready to make Read More


6 Email marketing tips for non-profit organizations

If you run a non-profit organization, or your business undertakes charity activities, you can use email as a marketing tool to improve your marketing return on investment. Here are a few stats to consider: According to Ironpaper, 69 percent of non-profit professionals believe email and newsletters are some of the most effective content marketing tactics Read More


Email Sender Reputation definition, importance, monitoring and improving

Email marketing helps your business if you follow email marketing best practices. All email marketing campaigns, no matter what industry they represent, have one common objective: reach the recipient’s inbox. Emails, no matter how well written or how beautifully designed, carry no meaning if they can’t reach the inbox. That’s because emails that don’t reach Read More


5 Email tweaks that will help you sell more

Email is still one of the most powerful forms of marketing, bringing in the highest ROI out of any marketing activity. With stats like this backing it up, it’s difficult to ignore. But if you’re sitting there thinking back to your past campaigns that haven’t yielded the results you’d hoped for, you might be wondering Read More


14 Benefits of email verification

Email marketing is one of the top channels to drive traffic, improve engagement and generate business. That’s why marketing professionals are always keen to learn new methods of list building.  Email marketing provides an almost unbelievable ROI (3,400%)! No wonder you’ve pursued email marketing aggressively! And yet, some of you likely saw returns that were Read More


9 Email marketing metrics & KPIs you should know

Do you look at the ROI of email marketing of other companies and wonder why your email marketing metrics aren’t showing something as impressive? Writing great subject lines, maintaining list hygiene, segmenting your lists, crafting the right email contents, timing the email right… All this, and more, goes into a successful campaign. However, there’s one Read More


10 Low-budget marketing ideas for small businesses

Small business marketing does not have to cost a fortune to be effective. You can launch a low budget marketing initiative in a number of ways. This will allow you to reach as much of your desired target audience as possible. With the right marketing plan and marketing strategy, you will experience superior results. You Read More