A little more analysis, a little more insight… Exploring email marketing better

Top 8 email blacklists

If you are a marketer, falling into an email blacklist could be one of your worst nightmares. Being blacklisted negatively impacts your marketing efforts and can take quite some time and efforts to come out of. Many organizations, ISPs and networks maintain and share blacklists. As explained in our earlier post, different organizations may use Read More


6 Services to improve your email marketing ROI

Email can be a lucrative source of leads as long as your email funnel is operating at full efficiency. No matter how profitable your email marketing presently is, some special email services can help increase the ROI of your email campaigns. Whether you’re sending emails to highly engaged subscribers or whether you’re trying to re-engage an Read More


Email blacklist basics

As the reach of email marketing grows, marketers need to attend to a growing list of challenges. And one of them is staying on the right side of regulations and stay clear of what can be classified as malpractice. For instance, it’s important to know how to prevent your emails going into spam folder of recipients. Read More


Top 8 email testing tools

With email marketing remaining a top marketing channel, email testing tools too are gaining ground and that’s why it’s important you make a systematic comparison of email testing tools. Email marketing first requires your emails reach the inbox of the recipients. But how can know what your email looks like when it reaches the recipient? Read More


12 Tips to prevent emails from going to spam folder

Email marketing is one of the most effective tactics that you can use to spread a message or sell and promote your business or cause. However, it does not work if the emails fall into the spam folder and are never seen. Cruising past the spam filters that control the flow of emails is key Read More


Email campaign pre-send checklist for successful email marketing

Once you hit ‘Send ‘ it’s not possible to correct any errors in an email, so a detailed email campaign pre-send checklist is your best bet.  But to understand the importance of an email campaign checklist, let’s first look at the power of email marketing and communication. Almost four billion people in the world have internet access, Read More


What is Call To Action and how to write a great CTA

In your digital marketing campaigns, your Call To Action plays a major role, especially in conversions. It can turn visitors into prospects, prospects into qualified leads and qualified leads into customers. Writing a great Call To Action is bit like writing a great email subject line – both are short and yet are key to Read More


Verify Benchmark contact list and reach real customers

BenchmarkEmail, the leading email marketing company, and QuickEmailVerification, the reputed email verification SaaS company, came together late last month for an integration of their services. The integration will make it extremely easy for BenchmarkEmail customers to bulk validate their contact lists before sending email marketing campaigns. Email verification, also known as email address validation, is Read More


Proven strategies to send emails to old lists

Much of marketing today is in your email list. But growing your email list is not always easy, and purchased lists are always a big no-no. It takes time to grow your own email lists but it is worth it. There are many ways of growing mailing list effectively, if you have the right strategies Read More


Spam trap email addresses: Best tips on how to avoid and remove them

With the increase in the number of emails exchanged, there has also been a rise in challenges associated with it. If you don’t address the challenges, you’ll see a reduction in the deliverability and engagement of marketing emails. Reduced engagement means you have fewer prospecting opportunities and an inevitable drop in the subsequent number of Read More