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What is BIMI? A Guide to Boosting Brand Visibility and Email Trust
BIMI is a new email authentication standard that improves security while increasing brand visibility and engagement. Many emails flood your inbox, but not all of them deserve the same trust. This is where BIMI, or Brand Indicators for Message Identification, comes in. With BIMI, legitimate senders get an extra layer of trust and a noticeable
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Post-purchase Email Sequence: The Complete Guide
Now that the Black Friday / Cyber Monday offers have ended, it’s important to begin an extremely important exercise: post-purchase emails. A strong post-purchase email sequence, powered by email automation, is essential for customer retention and satisfaction. Different types of post-purchase emails engage buyers differently. They subtly reassure your buyers about their decision to choose
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13 Advanced Techniques to Reduce Email Bounce and Own the Inbox
Although email marketing continues to deliver a high ROI, a high email bounce rate can severely impact the success of your campaigns. Tighter compliance standards and heightened customer expectations are forcing marketers to constantly think about ways to reduce email bounce rates. When your emails don’t reach their intended recipients, your marketing efforts—and budget—go to
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