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Google, Yahoo New Email Authentication Requirements from 2024

Gmail and Yahoo recently announced new requirements for bulk email senders. These requirements will make identity verification mandatory, unsubscription swifter, and spam prevention even more effective. As a result, it will improve email experience by making it more secure and relevant. Find out how it impacts you and what you need to do about these
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Analysis of the 7 Best Email Opening Lines We Loved

Email opening lines are the first few lines of your email, typically the first three or four sentences. They are important in deciding the success of your email campaigns. They decide if the person will continue reading your email and engage further. Sure, email subject lines matter very much. A compelling or funny subject line
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iOS 17 Impact on Email Marketing

Apple’s Link Tracking Protection (LTP) is part of the many recent updates related to privacy, link tracking, and private browsing. Marketers have been discussing iOS 17 changes and its implications, because it limits the extent to which you could track links. Links, emails, and ads accessed through an Apple device shall not provide you the same
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