Because there’s no one at the other end, you don’t get any engagement with such addresses.
Such addresses are incapable of bringing you any business, because the address is use-and-throw.
People sometimes use DEAs so that their fraudulent activities can’t be traced back to them.
A DEA just adds to your marketing costs without the slightest chance of getting you benefits.
A disposable address is an email address that people use for a very, very short time and then never again.
Much like a single-use item, like a styrofoam cup or a tissue paper, it is used just once, unlike regular email addresses that are used for a much longer time.
Here are some of the common names for disposable email addresses (DEAs):
Website visitors use disposable email addresses when they do not want to be contacted back.
Here are the broad reasons why people use disposable email addresses:
You could classify one-off email addresses or single-use email addresses based on their life. Some throwaway email addresses are auto-destruct, which means that such email addresses will turn invalid quickly, say, after twenty minutes. Any emails you send to such addresses after that will hard-bounce.
Other disposable email addresses may not self-destruct, but a different person accesses it every time. That means there’s no scope of building a relationship.
Disposable email addresses may also be classified on the basis of who has the right to access the inbox. Some of these DEAs have public inboxes, which means anyone knowing the email address can access it.
Alternatively, there could be disposable email addresses with private inboxes so that only someone with the password can access it.
Some disposable email address may only be able to receive emails while others may be used to receive as well as send emails for a very short time.
Disposable email addresses are fake emails or trash emails with no power to engage. Because there’s no user at the other end, there will be zero response, zero engagement. And there will be no business either.
Because such emails immediately become useless, carrying such addresses on your mailing lists is a waste of your resources in terms of costs of storing and sending emails.
It could mean one or more of the several things like:
There are services that specialize in offering disposable or burner email addresses. Some of them are Mailinator, Guerrilla Mail, 10 Minute Mail, Temp-Mail, Fake Inbox, Throwaway Mail and so on.
Disclosing the entire email verification process would make it easy for DEA companies to game the system, so we’ll cover only the basics here.
While validating email addresses, QuickEmailVerification classifies the domain names, like free email, organizational email, ISP-based address and so on. One of these categories is that of disposable email provider domains.
That means we maintain a list of domains that offer DEAs. However, new services keep coming up on a regular basis. Hence, we also track new services and add their domains to update our database.
Finally, our algorithms study patterns of temporary addresses to make our fake email detection more accurate.
It could mean some of your visitors don’t trust you enough to share their correct email address with you. So the first thing you’ll want to do is to see how you can improve your site and make it appear more trustworthy.
Secondly, be sure to follow your promise of not sending too many emails that will choke the recipient’s inbox.
Thirdly, if you are using purchased lists, stop doing that. Such lists have a higher proportion of temporary email addresses and spam traps.
Next, consider reviewing the security levels of your website because, as mentioned earlier, DEAs pose a security threat.
Finally, verify email list and unsubscribe such addresses.
A real-time email verification API is an excellent way of stopping disposable emails from getting into your database.
When a visitor keys in their address in your online form, an email verification API will check, in real-time, the quality of the address. In case the email address is found to be disposable, the API will prompt the user to correct the email address before they can proceed further.
That way, only valid, deliverable addresses will reach your database.
You can sign up to use real-time email verification API for free.
Additionally, you should consider using bulk email checker to clean your existing lists and remove fake and invalid addresses.