Email is still one of the most powerful forms of marketing, bringing in the highest ROI out of any marketing activity. With stats like this backing it up, it’s difficult to ignore. But if you’re sitting there thinking back to your past campaigns that haven’t yielded the results you’d hoped for, you might be wondering Read More

Email verification benefits go beyond just improving your email deliverability. Validation protects your sender reputation, reduces email bounce to nearly zero, and maximizes your marketing ROI. By cleaning your list, you ensure that your emails reach real, active recipients. An unverified list can lead to poor engagement and potential blacklisting. Email verification solves these issues Read More

Do you look at the ROI of email marketing of other companies and wonder why your email marketing metrics aren’t showing something as impressive? Writing great subject lines, maintaining list hygiene, segmenting your lists, crafting the right email contents, timing the email right… All this, and more, goes into a successful campaign. However, there’s one Read More

Small business marketing does not have to cost a fortune to be effective. You can launch a low budget marketing initiative in a number of ways. This will allow you to reach as much of your desired target audience as possible. With the right marketing plan and marketing strategy, you will experience superior results. You Read More

To understand the benefits of email list segmentation, let’s take an example. Imagine you operate a pizza-and-burger joint. One evening, twenty people walk into your joint. What are the chances all twenty of them order Garden Fresh Pizza, your joint’s most popular variety? Probably zero, right? Different people have different tastes. The same rule applies Read More

Writing better emails might be one of the most important new year resolutions for you professionally. As emails continue to flood our inboxes and overwhelm us, the one goal would be learning how to write better emails in 2019. No, there’s not going to be a magic pill. As Red Smith (or maybe Paul Gallico) Read More

QuickEmailVerification, the leading email verification service provider, and Moosend, the leading marketing automation company, have now come together for an integration of their services. Using this integration, Moosend customers can easily verify their email lists to increase email deliverability. How email verification benefits your email marketing When you send an email campaign to thousands of Read More

Ask any marketing expert what the most effective tool for building a brand is and their answer will be: an email newsletter. Email newsletters easily engage customers with company updates, exciting offers, new information and other insider news that consumers will find interesting. If you can being creating great newsletters, you’ll not only be able to get Read More

As an exciting Black Friday shopping weekend approaches, consumers are ready to be the first in line to grab fantastic bargains. Business owners who launch a Black Friday email marketing campaign are in a prime position to cater to passionate spenders looking for great deals. The National Retail Federation reported that 174 million shoppers took advantage Read More

The term “email deliverability” is a number that tells you how many emails that you send out to your subscribers actually make it into their inboxes. This figure is usually expressed as a percentage. For instance, 67% deliverability means 67 out of every 100 emails you sent were delivered. An email intelligence report published in 2012 by Read More