With digital literacy being at its peak, customer expectations from eCommerce brands have taken a significant turn in the last few years.  Today, every e-retailer needs to demonstrate their bond with the customer continually. Failing to do so would make the customer forget all about you and your product.  In such a scenario, email marketing Read More

Marketers that use email marketing for lead nurturing are a great deal more successful in converting leads into paying customers. With nurturing, you can gradually groom and prepare prospects to view your brand positively. It helps you engage with your prospects and stay in touch meaningfully. That means when the prospect is ready to make Read More

If you run a non-profit organization, or your business undertakes charity activities, you can use email as a marketing tool to improve your marketing return on investment. Here are a few stats to consider: According to Ironpaper, 69 percent of non-profit professionals believe email and newsletters are some of the most effective content marketing tactics Read More

Email marketing helps your business if you follow email marketing best practices. All email marketing campaigns, no matter what industry they represent, have one common objective: reach the recipient’s inbox. Emails, no matter how well written or how beautifully designed, carry no meaning if they can’t reach the inbox. That’s because emails that don’t reach Read More

Email is still one of the most powerful forms of marketing, bringing in the highest ROI out of any marketing activity. With stats like this backing it up, it’s difficult to ignore. But if you’re sitting there thinking back to your past campaigns that haven’t yielded the results you’d hoped for, you might be wondering Read More

Email verification benefits go beyond just improving your email deliverability. Validation protects your sender reputation, reduces email bounce to nearly zero, and maximizes your marketing ROI. By cleaning your list, you ensure that your emails reach real, active recipients. An unverified list can lead to poor engagement and potential blacklisting. Email verification solves these issues Read More

Do you look at the ROI of email marketing of other companies and wonder why your email marketing metrics aren’t showing something as impressive? Writing great subject lines, maintaining list hygiene, segmenting your lists, crafting the right email contents, timing the email right… All this, and more, goes into a successful campaign. However, there’s one Read More

Small business marketing does not have to cost a fortune to be effective. You can launch a low budget marketing initiative in a number of ways. This will allow you to reach as much of your desired target audience as possible. With the right marketing plan and marketing strategy, you will experience superior results. You Read More

To understand the benefits of email list segmentation, let’s take an example. Imagine you operate a pizza-and-burger joint. One evening, twenty people walk into your joint. What are the chances all twenty of them order Garden Fresh Pizza, your joint’s most popular variety? Probably zero, right? Different people have different tastes. The same rule applies Read More

Writing better emails might be one of the most important new year resolutions for you professionally. As emails continue to flood our inboxes and overwhelm us, the one goal would be learning how to write better emails in 2019. No, there’s not going to be a magic pill. As Red Smith (or maybe Paul Gallico) Read More