Visit the website of some well-known SaaS (typically B2B). Or, go to Amazon and search “organic honey” (typically B2C). In both cases, you’ll see a huge number of reviews come up without you asking for it. That’s the power of the customer’s voice. When applied through a clear voice of the customer strategy, it can Read More

Events are part of the marketing plan of many businesses. Usually aiming to build a customer base and promote brand awareness, events are among the oldest tools in a marketer’s toolbox. Of course, the pandemic stumped in-person events. However, marketers found ways to promote their brands with online events. Online events proved so convenient that Read More

The recent integration between EasySendy, the email marketing software for small businesses, and QuickEmailVerification, one of the top email verifiers, will offer businesses a comprehensive email marketing solution. The integration allows marketers to seamlessly send email campaigns after easily and accurately verifying their email lists. About email bounces Emails that are returned undelivered are called Read More

“I could have converted the prospect – if only I had written a more effective sales email!” is perhaps one of the key regrets of your sales teams. MailChimp’s 2022 statistics say only about 21% of emails are opened. That means nearly 4 out of every 5 of your recipients do not open your emails. Read More

For all the email marketing tips available on the internet, did you notice that tips from experienced marketers aren’t that commonly available?  We don’t come across too much content where marketers share email marketing lessons they have themselves learned. Wouldn’t it be great if we could get all those lessons in one place? Wouldn’t it Read More

Your email marketing will produce better results once you figure out how to improve email engagement. You know email marketing ROI is huge, right? But if your own campaigns don’t produce any neat results, you’re not alone. Your recipients receive a large number of emails daily. The challenge is to make your message stand out Read More

What are the ways to interact with clients? Social media, email marketing, push notifications, and many more. Among this, email marketing is still one of the most profitable. Email marketing ROI varies from research to research. Usually, you may see it ranges from $36 to $42. But what exactly is ROI? Return on investment, more Read More

Should I delete inactive subscribers from my email list or should I continue to email to inactive customers? It’s a question that often puzzles marketers. Because they, like you, have spent lots of time and resources building an email list. The exact answer depends to a great extent on what your ‘inactive’ definition is. There Read More

One of the favorite questions marketers discuss is how to increase email conversion rates. If you’re a marketer, you probably think about this, like a dozen times a day. Naturally, improving conversion rates requires a proper email strategy. But before that, there are questions you need to answer: What kind of CTA (Call to Action) Read More

A whopping 804,398 businesses were launched in the USA in 2020 alone (Source). That’s over 91 companies every hour, or about 3 businesses every 2 minutes. That should convince you that while the world of startup may sound exciting, it ultimately boils down to blood and sweat. Your startup needs to grow, you need to Read More