Want a peek at the top holiday retail sales statistics? Guess what, you’re not alone! As Christmas nears, it’s only natural that marketers like you double check the shopping trends data. Because that way, you can make sure you have the right holiday marketing strategy in place. The article below has collected data on US Read More

Gmail and Yahoo recently announced new requirements for bulk email senders. These requirements will make identity verification mandatory, unsubscription swifter, and spam prevention even more effective. As a result, it will improve email experience by making it more secure and relevant. Find out how it impacts you and what you need to do about these Read More

Email opening lines are the first few lines of your email, typically the first three or four sentences. They are important in deciding the success of your email campaigns. They decide if the person will continue reading your email and engage further. Sure, email subject lines matter very much. A compelling or funny subject line Read More

Apple’s Link Tracking Protection (LTP) is part of the many recent updates related to privacy, link tracking, and private browsing. Marketers have been discussing iOS 17 changes and its implications, because it limits the extent to which you could track links. Links, emails, and ads accessed through an Apple device shall not provide you the same Read More

Over time, email marketing has become advanced. In the over-communicated world that your target audience lives, every small detail matters. Besides, the regulators have put in place some really tight regulations on email. And finally, the competition is heating up, no matter what business you are in. Why learn email marketing from ebooks So you Read More

How do you know you need to revise your email marketing strategy? Simple – just review your email marketing goals for 2023. Which ones did you achieve? And which ones did you miss, as you crossed the half-year line in June? What inevitably follows is an audit: Did we start with the correct email marketing Read More

In the last week of June 2023, we invited marketers and founders to tell us about the email marketing goals they had achieved and missed. We asked them three questions and a total of 73 people responded – nearly everyone answered all three.  The objective was to study how they had fared with their email Read More

The idea of AI email copywriter has been discussed from the day ChatGPT was launched. Hardly surprising, because email has been one of the most powerful marketing channels. If you ask for ChatGPT tips to random people, they’ll probably tell you not to worry. After all, how can an intelligent computing system go wrong? However, Read More

Visit the website of some well-known SaaS (typically B2B). Or, go to Amazon and search “organic honey” (typically B2C). In both cases, you’ll see a huge number of reviews come up without you asking for it. That’s the power of the customer’s voice. It doesn’t matter whether you’re into B2B marketing or B2C marketing; customer’s Read More

Events are part of the marketing plan of many businesses. Usually aiming to build a customer base and promote brand awareness, events are among the oldest tools in a marketer’s toolbox. Of course, the pandemic stumped in-person events. However, marketers found ways to promote their brands with online events. Online events proved so convenient that Read More