What is email bounce and how to reduce email bounce rate

How to reduce email bounce rate is one of the most common challenges digital marketers face today. The ROI of your email marketing campaign can go down seriously if you aren’t within the acceptable email bounce rate range.   Before discussing the ways to control email bounce rates, let’s quickly understand the meaning and types Read More


10 Email Marketing statistics for campaign strategy

For any successful Email Marketing campaign, there are some important statistics one needs to closely understand. As they say, we live in an over-communicated world. Don’t believe that? Well, take a look at the data in the following Infographic. It suggests 215.3 billion emails were exchanged every day in 2016. And what does that mean for Read More


4 Experts Tips for Writing Great Email Copy that Sells

We discussed writing Powerful Email Subject Lines for your email campaigns in the previous post. With a killer subject line, you convinced your prospects to open your email. But you know they will run away the next moment if your email copy isn’t great from the start. SiriusDecisions found that as much as 60-70% of Read More


8 Golden rules to create powerful Subject Lines

In this digital age, who isn’t flooded with emails? Dozens of emails land in our inboxes every day. In fact, according to this Mcafee report, 1 out of every 2 (about 50%) Americans spend more than 40 minutes per week deleting spam. That’s about 1.5 days a year! And even when people open emails, they Read More


8 No-cost tips to grow your mailing list

Email marketing is one of the most formidable and most cost-effective marketing tool out there. The future of email and email marketing is strong and email promises to be a tool of choice for marketers. Our friend Bill White knows this. He is in-charge of sales and marketing at a mid-size widget company. So he Read More


What is the future of Email and Email Marketing?

What is the future of email is a question people sometimes ask these days. Technology is a wonderful abler. And a leveler too. While on the one hand it brings us amazing tools and gadgets, on the other it makes a lot of things obsolete. Once considered the most important tool of all sorts of Read More