Reducing email bounce rates is a major challenge for marketers. Every time your emails bounce, it means you reached fewer customers. Bounced emails lead to lower email deliverability and harm your sender reputation. Here, we will define what is email bounce, and then talk about email bounce rate calculation. Next, we’ll discuss what are the Read More
For any successful Email Marketing campaign, there are some important statistics one needs to closely understand. As they say, we live in an over-communicated world. Don’t believe that? Well, take a look at the data in the following Infographic. It suggests 215.3 billion emails were exchanged every day in 2016. And what does that mean for Read More
We discussed writing Powerful Email Subject Lines for your email campaigns in the previous post. With a killer subject line, you convinced your prospects to open your email. But you know they will run away the next moment if your email copy isn’t great from the start. SiriusDecisions found that as much as 60-70% of Read More
(This blog was fully revised in January 2024) Email subject lines are mostly short, but they hugely impact your emails’ performance. A great subject line will help your email stand out in the inbox of your recipients and encourage them to open the email. The success of all your email campaigns begins with good email Read More
In marketing, an email list is the database of email addresses of people who have given you permission to send them emails. Email list building is a set of activities that aim to collect email addresses from prospects, customers, and website visitors agreeing to hear from you. Building an email list is an ongoing process. Read More
If you think the future of email has some serious challenges, you are not alone. Social media, video sharing platforms, instant messaging solutions, …. All these make people re-examine email marketing trends. Everyone seems to be trying to figure out if any of the alternative channels might replace email. In other words, they’d like to Read More
