We discussed writing Powerful Email Subject Lines for your email campaigns in the previous post. With a killer subject line, you convinced your prospects to open your email. But you know they will run away the next moment if your email copy isn’t great from the start. SiriusDecisions found that as much as 60-70% of Read More

(This blog was fully revised in January 2024) Email subject lines are mostly short, but they hugely impact your emails’ performance. A great subject line will help your email stand out in the inbox of your recipients and encourage them to open the email.  The success of all your email campaigns begins with good email Read More

In marketing, an email list is the database of email addresses of people who have given you permission to send them emails. Email list building is a set of activities that aim to collect email addresses from prospects, customers, and website visitors agreeing to hear from you. Building an email list is an ongoing process. Read More

If you think the future of email has some serious challenges, you are not alone. Social media, video sharing platforms, instant messaging solutions, …. All these make people re-examine email marketing trends. Everyone seems to be trying to figure out if any of the alternative channels might replace email. In other words, they’d like to Read More