The term “email deliverability” is a number that tells you how many emails that you send out to your subscribers actually make it into their inboxes. This figure is usually expressed as a percentage. For instance, 67% deliverability means 67 out of every 100 emails you sent were delivered. An email intelligence report published in 2012 by Read More

The success of any email marketing program largely depends on its email deliverability. Why? Because how will people respond to your campaigns if they don’t receive them in the first place? Email deliverability is of critical importance because you get to ensure that you send your emails to people who signed up for them. For Read More

If you are a marketer, falling into an email blacklist could be one of your worst nightmares. Being blacklisted negatively impacts your marketing efforts and can take quite some time and efforts to come out of. Many organizations, ISPs and networks maintain and share blacklists. As explained in our earlier post, different organizations may use Read More

Email can be a lucrative source of leads as long as your email funnel is operating at full efficiency. No matter how profitable your email marketing presently is, some special email services can help increase the ROI of your email campaigns. Whether you’re sending emails to highly engaged subscribers or whether you’re trying to re-engage an Read More

As the reach of email marketing grows, marketers need to attend to a growing list of challenges. And one of them is staying on the right side of regulations and stay clear of what can be classified as malpractice. For instance, it’s important to know how to prevent your emails going into spam folder of recipients. Read More

With email marketing remaining a top marketing channel, email testing tools too are gaining ground and that’s why it’s important you make a systematic comparison of email testing tools. Email marketing first requires your emails reach the inbox of the recipients. But how can know what your email looks like when it reaches the recipient? Read More

Email marketing is one of the most effective tactics that you can use to spread a message or sell and promote your business or cause. However, it does not work if the emails fall into the spam folder and are never seen. Cruising past the spam filters that control the flow of emails is key Read More

A detailed email campaign pre-send checklist is a must for marketers, because once you hit ‘Send ‘ it’s not possible to undo sending the email. You commit any of the small email marketing mistakes and all the hard work your team has put into the campaign could go down the drain. That’s exactly why sending Read More

In your digital marketing campaigns, your Call To Action plays a major role, especially in conversions. It can turn visitors into prospects, prospects into qualified leads and qualified leads into customers. Writing a great Call To Action is bit like writing a great email subject line – both are short and yet are key to Read More

BenchmarkEmail, the leading email marketing company, and QuickEmailVerification, the reputed email verification SaaS company, came together late last month for an integration of their services. The integration will make it extremely easy for BenchmarkEmail customers to bulk validate their contact lists before sending email marketing campaigns. Email verification, also known as email address validation, is Read More