BenchmarkEmail, the leading email marketing company, and QuickEmailVerification, the reputed email verification SaaS company, came together late last month for an integration of their services. The integration will make it extremely easy for BenchmarkEmail customers to bulk validate their contact lists before sending email marketing campaigns.
Email verification, also known as email address validation, is a key stage in email marketing without which the email marketing campaigns can be adversely affected and email deliverability can drop significantly.
Email Deliverability issues
Marketers have long been facing challenges of email deliverability. This is how the cycle typically runs: a company sends out marketing emails to hundreds of thousands of addresses without verifying whether the email addresses are valid. As a result, a number of these emails bounce.
When the number of emails bounces rise, the Internet Service Providers (ISPs) start suspecting that the sending company is a spammer. To protect their subscribers from such spam messages, the ISPs start placing future emails from this company in the spam box of the recipient. Sometimes, the ISPs entirely reject the emails from the company and so the emails bounce back in spite of the addresses being correct. In either cases, the company is unable to reach its prospects and there is a huge deliverability issue.
How the integration solves the problem
To help BenchmarkEmail customers overcome the email deliverability issue, the services of BenchmarkEmail and QuickEmailVerification were integrated.
BenchmarkEmail customers can now use the services of QuickEmailVerification to verify their contact lists. Using the Benchmark integration, customers can get QuickEmailVerification run the contact lists through the proprietary software of QuickEmailVerification. The software tests the validity of the email addresses, starting from checking the syntax and moving on to more sophisticated checking. All verification is done without actually sending an email.
The entire verification is an extremely easy process and customers do not have to do much beyond click, drag and drop.
At the end of the email verification, customers can export the list of email addresses that have been verified as deliverable. Email addresses that are invalid or otherwise undeliverable are separated out. When the customers send bulk email using the verified email addresses, their bounce rates drop to almost nil. As a result they reach more subscribers, achieve better engagement and maintain their sender reputation.
About QuickEmailVerification and Benchmark
QuickEmailVerification, a SaaS email verification service company , has been enjoying continued patronage from small business to huge enterprises and Fortune 500 companies since its inception. Benchmark, with over 100 employees spread across 15 countries, is an extremely respected online sales and marketing solutions company.
QuickEmailVerification has helped over 50,000 clients. It has verified over 800 million emails till date and detected more than 270 million email bounces, resulting in increased Return on Investment (RoI) and improved sender reputation for its clients.
Benchmark, which was voted #1 in Customer Service by the PC Magazine in 2015, is passionate about offering solutions that improve the engagement rates for its customers. It offers support in 9 languages.
Want to learn how you can actually use the integration to verify your email list? The documentation for BenchmarkEmail integration with QuickEmailVerification explains in simple, easy steps how you can connect your Benchmark account with QuickEmailVerification and verify your email list.
